Use LinkedIn for job searching and expanding your network

LinkedIn is a great tool for keeping track of your professional relationships, and if you use it correctly, it can both expand your professional network and help you progress to the next job.

Be active on LinkedIn
"The job does not just appear by itself because you created a profile. You must be active, use good headlines and have a title which states what you can do," Ann Berry from Konsulenthuset ballisager explains.

When you complete your LinkedIn profile, it is especially important to ensure that it is easy for others to figure out who you are and what you can do.

"When you do searches for skills or education, for example, it is limited how much of the profiles you can see. In reality, it is only the profile title. The title is your 'business card', and therefore must contain a good description which an employer wants to click. Try to search for skills in your field, allowing you to see what 'business cards' capture your interest – and not least which 'business cards' do not," Ann Berry suggests.

Leave breadcrumbs
When you click on a profile on Linkedin, the person can see that you looked at their profile. While LinkedIn allows looking at profiles without leaving any personal information, it is actually a good idea to be explicit and honest, because that brings people to your profile.

"When you research a job or look for new contacts on LinkedIn, you leave a little trail of breadcrumbs when you click on the contact's profile. It is all rather Hansel and Gretel, enticing employers to also click on you," Ann Berry explains and elaborates:

"People are curious. If you have shown an interest in them, they will want to know who you are. They click on your profile, and you have suddenly made yourself visible. They will probably remember your name if you contact them afterwards with curious questions about a vacancy, for example."

Use your network's network
You must use your network to create more contacts or have someone recommend you. If you look at the contact person mentioned in a job advertisement, and you have one or more common acquaintances, that may be a way to open some doors.

"You quickly enter the circle of trust if you have a reference or acquaintance in common with those you want to reach," says Ann Berry and continues:

"And of course, you should also focus on expanding your network. Remember to invite people to your network when you have met them for a coffee meeting, a job interview or after a telephone conversation regarding the opportunities in their company."

Networks are everywhere
Of course, your network is not limited to your LinkedIn-profile, it is also your friends, your family, your Facebook friends and whichever points of contact you might have beyond these. But LinkedIn is the place where you keep track of your professional network.

From network to action
If you are searching for a job, or need a career change, you should make the most of the opportunities in your network.  Invite people to a coffee meeting and ask them some questions about their company or the industry, which you might want to make the switch to and tell them what it is you want professionally.

"Start with the ones you know – and remember that initially, it is about being interested in them and the company they work in and about seeking inspiration, not jobs. When the meeting ends, ask them whether they can recommend two others you should talk to. That will get the ball rolling," Ann Berry concludes.

"Networking and social media are in the top three of the most used recruitment channels for private companies."

Ann Berry, Regional Manager Mid/North, Konsulenthuset ballisager